The mixed-basket problem
Single stamp cards quietly assume everyone buys the same thing. The moment your menu splits — hot drinks and smoothies, washes and valets, juices and bowls — the assumption breaks, and it breaks in one of two expensive ways. Stamp everything, and your AED 28 smoothie earns the same stamp as a AED 12 espresso; heavy smoothie drinkers reach the free reward so fast the card eats your margin. Stamp only coffee, and every smoothie customer is invisible to your loyalty program — the exact people spending most per visit get nothing.
A multi-stamp card ends the compromise: several stamp goals on one wallet pass, each with its own count and its own reward. The espresso crowd works toward their tenth coffee; the smoothie crowd toward their seventh smoothie; the food track runs on its own economics. Every purchase advances something, and no track subsidises another.
Still one card, one scan
The customer sees a single pass in Apple Wallet or Google Wallet showing all their goals and progress on each. Staff scan the same QR code as always — the only extra step is tapping which track to stamp, which takes as long as reading the order did. There's no second card to carry, no "which card is this for?" at the till, and each track's reward arrives with its own push message when it's earned.
Designing your tracks
Tracks should follow your menu's natural categories — and, more importantly, its margins:
| Business | Tracks that make sense | Why they're separate |
|---|---|---|
| Café | Hot drinks · iced & specialty · food | Different price points and margins; one track would over- or under-reward two of the three |
| Car wash | Exterior washes · full valets | A valet costs 4–5× a wash — they can't share a stamp count |
| Juice bar | Juices · acai bowls | Bowls carry the margin; their reward can afford to come sooner |
| Bakery-café | Coffee · whole cakes | A daily habit and an occasional big purchase deserve different ladders |
Keep it to two or three tracks. The pass can show more, but a card the customer can't explain to a friend in one sentence has lost the simplicity that makes stamp mechanics work.
Tuning each track's economics
Because every track has its own threshold and reward, each can be priced honestly. The high-margin track can reward generously (buy 5, get a pastry); the low-margin one can ask for more visits (buy 9, get the 10th). Set each track so its free item costs you roughly what a single-category stamp card would have given away — the difference is that now the giveaway lands on the category that can afford it. Thresholds stay adjustable from the dashboard, so you can loosen a track that isn't completing or tighten one that's redeeming too fast, without touching the others.
Reading the results
Multi-stamp data answers questions a single card can't. Which track completes fastest? Which one stalls halfway — a sign the threshold is too far or the reward too small? Do your coffee regulars ever cross into the food track, or is that a separate crowd worth a targeted push message? The insights dashboard splits progress and redemptions per track, and the same segments and broadcasts you use elsewhere can nudge whichever track needs attention.
What it costs, in dirhams
Multi-stamp cards are included in the Growth plan at AED 249/month — the plan most cafés pick — together with VIP membership tiers, customer segments, geolocation notifications and 12 wallet broadcasts a month. Unlimited customers, both wallet platforms, no per-card fees; annual billing is two months free. If you're starting simpler, a single stamp card on Starter at AED 149/month upgrades to multi-stamp whenever your menu outgrows one track.
